Every report contains the same eight sections, generated under fixed counts and constraints so the output is predictable enough to build a real workflow on. Treat the whole package as a strong first draft from a strategist: review it against your brand voice, then execute.
1. Strategy brief
The anchor for everything else: a positioning statement that must reference your product and pain point, exactly 3 messaging pillars each with a description and a concrete proof point, a channel mix of 3 to 6 channels ranked high, medium, or low priority with an ROI rationale and estimated weekly hours per channel, 3 to 5 key differentiators, and a campaign theme plus a 2 to 3 sentence campaign concept.
How to use it: validate the positioning against real customer conversations before executing the rest. If the brief is off, retry with sharper inputs; every other section inherits its direction.
2. Content calendar
Exactly 4 weeks, each with a weekly theme and 3 to 5 posts across LinkedIn, Email, and Blog. Every post specifies the day, channel, format, topic, angle, CTA, and funnel stage, balanced roughly 40/35/25 across top, middle, and bottom of funnel.
How to use it: import it into your scheduling workflow as a cadence and topic framework. The topics and angles are starting briefs for each piece, not finished content.
3. Email nurture sequence
Exactly 5 emails in a fixed psychological progression: awareness, education, social proof, objection handling, conversion. Each email ships with a subject line, preview text, full body copy (intro, main, CTA section, and optional PS), a CTA with a URL placeholder, a send day spaced to your sales cycle, and a tone note.
How to use it: personalize the social proof email with real customer stories and numbers before sending; it is the one section that cannot be credible without your actual data.
4. LinkedIn posts
Exactly 10 posts across five formats (hook plus story, data plus insight, question, list, personal), with at least two of each format. Each post has a single-line hook, a 150 to 250 word body with line breaks, a CTA, a target buyer, and a suggested posting time.
How to use it: adjust the personal-format posts to your own voice and experiences first; they perform best and are the most obviously templated if left untouched.
5. KPI tracker
5 to 15 KPIs matched to your channel mix, each with a benchmark range, a unit, a tracking frequency, and a source description, plus a ready-to-fill 4-week tracking table. Benchmark ranges are constrained to realistic industry caps: for example email open rates between 15 and 45 percent, click-through rates between 1 and 5 percent, LinkedIn engagement between 2 and 8 percent.
How to use it: the benchmarks are calibration targets for your budget tier, not guarantees. Replace them with your own baselines after two weeks of real data.
6. Budget allocation
2 to 6 channel allocations that must come from the strategy brief's channel mix, with percentages that sum to exactly 100. Each allocation includes an estimated cost per lead, projected leads per month, a confidence rating on the ROI estimate, and a rationale, plus overall optimization notes.
How to use it: read the confidence ratings before the numbers. Low-confidence projections mean the channel is plausible but unproven for your exact case; start those channels with a test budget.
7. A/B test blueprint
3 to 5 prioritized experiments, each with a falsifiable hypothesis in "if we X, Y will Z" form, the single variable to test, a success metric, a minimum sample size, and an expected lift percentage.
How to use it: run at most one high-priority test per channel at a time, and respect the minimum sample sizes; calling tests early is the most common way teams burn this section.
8. Landing page spec
A complete above-the-fold specification: headline (12 words max), subheadline, 3 to 5 outcome-focused benefits, CTA text with a color recommendation and rationale, 2 to 5 social proof elements, an above-the-fold checklist of 3 to 7 items, and 2 to 6 recommended form fields each with a justification balancing lead quality against conversion friction.
How to use it: hand it to whoever builds your pages as an acceptance checklist. It intentionally specifies what must exist, not the visual design.