Website Grader
100+ checks across Performance, SEO, Conversion, and Trust. Results in 90 seconds.
How Healthy Is Your B2B Website?
Enter your website details to get a comprehensive health score and prioritized fixes.
Free. No signup required. Results in 90 seconds.
What Is a Website Grader?
A website grader is a diagnostic tool that evaluates your website across multiple dimensions -- performance, SEO, conversion readiness, and trust signals. It crawls your key pages, runs a PageSpeed Insights audit, and checks over 100 factors to generate an overall health score from 0 to 100. Unlike simple speed tests, a website grader gives you a holistic view of how well your site is set up to attract visitors, rank in search engines, and convert traffic into leads.
How Does the Scoring Work?
Your website receives a score out of 100, broken into four equal categories of 25 points each: Performance (page speed, Core Web Vitals, mobile optimization), SEO (meta tags, headings, structured data, indexability), Conversion (CTA visibility, form placement, social proof, messaging clarity), and Trust (SSL, privacy policy, contact info, reviews). Each check is weighted by its real-world impact on growth, so the score reflects what actually matters for B2B websites.
Why Should B2B Companies Grade Their Websites?
Most B2B websites lose 40-60% of potential leads to avoidable issues: slow load times, missing meta tags, unclear CTAs, or missing trust signals. A website grader identifies these blind spots quickly. Rather than guessing what to fix, you get a prioritized list of improvements ranked by effort and impact. This means your team can focus engineering and marketing resources on changes that will move the needle on pipeline and revenue.
How to Improve Your Website Grade
Start with the high-impact, easy-effort fixes first. Common quick wins include compressing images, adding missing meta descriptions, ensuring your primary CTA is above the fold, and adding trust badges or testimonials. For deeper improvements, focus on Core Web Vitals optimization, implementing structured data markup, and building a clear conversion path on every page. Re-grade your site after each round of changes to track progress.
Frequently Asked Questions
Is the website grader free?
Yes. You can grade any website for free without signing up. The full report includes your score, category breakdown, all prioritized fixes, dependency map, CRO playbook, and a raw evidence breakdown for every check.
How many pages does the grader analyze?
The grader crawls your homepage plus key internal pages (about, pricing, contact, blog) to get a representative sample. The exact number of pages analyzed is shown in your report.
What is a good website grade?
Scores above 80 (Grade A or A+) indicate a well-optimized website. Most B2B websites score between 30 and 55 on their first check. A score below 50 means there are significant opportunities to improve your site's ability to attract and convert visitors.
How often should I grade my website?
We recommend re-grading your website after each round of improvements, and at minimum once per quarter. Website performance, SEO best practices, and conversion standards evolve over time, so regular checks help you stay competitive.
Does this tool check mobile performance?
Yes. The grader runs Google PageSpeed Insights for both mobile and desktop, and checks mobile-specific factors like viewport configuration, tap target sizing, and responsive design signals.