AI Visibility Score
See if AI engines mention your brand or your competitors instead.
Check Your AI Visibility
Free. No signup required. Tests 25 queries across 4 AI engines in about a minute.
See if AI engines mention your brand or your competitors instead.
Free. No signup required. Tests 25 queries across 4 AI engines in about a minute.
An AI Visibility Score measures how often AI engines like ChatGPT, Google AI Overviews, and Perplexity mention your brand when users ask questions related to your industry. As more people use AI assistants instead of traditional search, brands that are invisible to these engines miss out on a growing source of discovery and traffic. This tool tests your brand across real high-intent queries and gives you a score from 0-100.
AI-powered search is replacing traditional Google searches for millions of users. When someone asks ChatGPT or Perplexity for product recommendations, the AI either mentions your brand or your competitors. Unlike SEO where you can rank on page two, in AI there is no page two. You are either mentioned or you do not exist. Monitoring your AI visibility helps you understand where you stand and what content gaps to close.
Enter your brand name, website URL, and optionally a couple of keywords related to your industry. The tool generates 25 high-intent queries across five categories: brand direct, product category, problem-solving, comparison, and long-tail queries. It then asks each query to four AI engines independently: live models from OpenAI, Google, and DeepSeek, plus a web-grounded AI search simulation. For every answer it checks whether your brand gets mentioned, measures position and citation strength, verifies whether your own domain appears in the web sources AI draws from, and identifies content gaps you can fill to improve your visibility.
To increase your chances of being mentioned by AI engines, focus on creating authoritative, structured content that answers the exact questions your audience asks. Build topical authority with comprehensive guides, earn mentions and citations from reputable sources, and ensure your brand information is consistent across the web. AI engines favor brands with strong entity signals, clear expertise, and content that directly answers user queries.
The AI Visibility Score queries four engines independently: live production models from OpenAI (the model family behind ChatGPT), Google (the Gemini family), and DeepSeek, plus a web-grounded AI search leg that works the way Perplexity and Google AI Overviews do — retrieving live web results and synthesizing an answer from them. You get a per-engine breakdown showing exactly which platforms mention your brand and which ignore it.
Every query-engine pair is scored on five weighted signals: mention presence (40%), position in the recommendation (20%), citation strength (20%), sentiment (10%), and source authority (10%) — whether your own domain appears in the web sources AI engines draw from. Your overall score averages across all engine answers, so a brand mentioned consistently by every engine outscores one that only a single engine knows. We also calculate your share of voice against competitors mentioned in the same AI answers.
Invisible (0-15) means AI engines rarely or never mention your brand. Emerging (16-35) means you appear in a few responses but inconsistently. Visible (36-55) means you show up regularly but not dominantly. Prominent (56-75) means AI frequently recommends your brand. Leader (76-100) means you are a top recommendation across most relevant queries.
AI engines update their knowledge and response patterns regularly. We recommend checking your score monthly to track progress as you publish new content and build authority. If you launch a major content campaign or earn significant media coverage, check again to see if your visibility improved.
Yes. AI visibility is primarily driven by organic signals like content quality, topical authority, brand mentions across the web, and structured data. Creating comprehensive content that directly answers your audience's questions is the most effective way to improve your AI visibility without spending on ads.