Get a complete marketing audit with channel scoring, gap analysis, quick wins, 90-day roadmap, and stakeholder deck outline.
Provide your company details and current marketing channels. We will audit 8 channels, identify gaps, and build a 90-day roadmap.
A marketing audit is a systematic review of your marketing function across every channel, asset, and capability. It answers three questions: what is working, what is broken, and what should we do next. Done well, a marketing audit gives a CMO the clarity to make budget decisions, reallocate team time, and walk into a board meeting with a defensible plan.
Most marketing audits fail in one of two ways. They are either too generic (a checklist of best practices that does not reflect the actual business) or too narrow (a deep dive into one channel that ignores the bigger picture). The best audits combine breadth (every channel) with depth (specific findings) and end with a clear action plan.
This tool generates a complete marketing audit in minutes. It scores 8 channels (SEO, content, paid, email, social, website, analytics, brand), surfaces 8 critical gaps, prioritizes 10 quick wins by impact-to-effort, and builds a 30/60/90-day roadmap with weekly actions. It also produces a 10-slide stakeholder deck outline you can present to your CEO or board.
A complete marketing audit reviews 8 channels at minimum. SEO covers organic search visibility, technical health, content quality, and backlink profile. Content marketing covers your editorial strategy, content distribution, and content-to-pipeline conversion. Paid acquisition covers Google Ads, Meta Ads, LinkedIn Ads, and any other paid channels you run.
Email marketing covers your nurture sequences, newsletter performance, and lifecycle email automation. Social media covers organic and paid social, community engagement, and brand voice consistency. Website and CRO covers your homepage, landing pages, and conversion funnel performance.
Analytics and measurement covers your tracking setup, dashboards, attribution model, and reporting cadence. Brand and positioning covers your messaging, differentiation, and category definition. Skipping any of these creates blind spots that will cost you growth.
A quick win is a marketing improvement that delivers high impact with low effort. They are the secret weapon of every Fractional CMO because they build credibility and momentum fast. The trick is knowing which opportunities are actually quick wins versus which ones look easy but are not.
The right way to prioritize is by impact-to-effort ratio. Plot every potential improvement on a 2x2 grid with impact on one axis and effort on the other. The top-left quadrant (high impact, low effort) is where you start. The top-right quadrant (high impact, high effort) becomes your roadmap. The bottom-left (low impact, low effort) is fill-in work. The bottom-right (low impact, high effort) gets killed.
This tool ranks 10 quick wins by impact-to-effort ratio automatically, with effort estimates, timeframes, owners, and success metrics for each. The goal is to give you actionable wins you can ship in the first 30 days while you work on the bigger initiatives.
Most 90-day plans fail because they are vague. 'Improve SEO' is not a plan. 'Audit the top 50 pages, fix the 10 with the highest opportunity score, and publish 12 new pages targeting bottom-of-funnel keywords' is a plan.
A good 90-day roadmap has three phases. Days 1-30 focus on foundation and quick wins: fix what is obviously broken, ship the high-impact low-effort improvements, and establish baseline metrics. Days 31-60 focus on building: launch the bigger initiatives, set up new processes, and start producing new assets. Days 61-90 focus on optimization: measure what worked, double down on the wins, and kill the things that did not move the needle.
This tool generates a roadmap with 4 weeks of specific actions per phase. Each week has a focus, a list of concrete actions, and a success milestone at the end of the phase. You can drop this directly into Asana, Notion, or any project management tool and start executing.
The best marketing audit in the world is useless if you cannot get your CEO, board, or executive team to fund the recommendations. The presentation matters as much as the analysis. CMOs who lose budget battles usually lose them in the boardroom, not in the strategy.
A winning stakeholder presentation has 10 slides. Slide 1 is the title and context. Slide 2 is the executive summary (the single most important takeaway). Slide 3 is the current state (where you are today). Slide 4 is the key findings (the top 3 things stakeholders need to know). Slide 5 is the channel scorecard (visual scoring across all channels).
Slide 6 is gaps and risks (what is missing and why it matters). Slide 7 is the quick wins (early wins to build credibility). Slide 8 is the 90-day roadmap (the plan). Slide 9 is the success metrics (how you will measure progress). Slide 10 is the call to action (what you need from stakeholders to execute).
This tool generates the complete 10-slide outline with key points and visual suggestions for each slide. You can build the actual deck in Google Slides or Keynote in under an hour.
A traditional marketing audit conducted by a consulting firm or Fractional CMO takes 2-4 weeks and costs $10,000 to $50,000. This tool generates a complete audit in minutes by analyzing your inputs against marketing best practices and producing a structured deliverable with channel scoring, gap analysis, quick wins, and a 90-day roadmap.
A complete marketing audit covers at least 8 channels: SEO, content marketing, paid acquisition, email marketing, social media, website and CRO, analytics and measurement, and brand and positioning. Skipping any of these creates blind spots. This tool audits all 8 by default.
Score each channel on a 1-10 scale based on three dimensions: maturity (how developed the capability is), execution (how well it is being run today), and results (whether it is driving measurable outcomes). A score of 1-3 means not started or broken. 4-6 means foundational or developing. 7-8 means optimized. 9-10 means best in class. This tool generates honest scores based on the channels you tell it you are running.
A quick win is a marketing improvement that delivers high impact with low effort and can be executed in days or weeks, not months. Examples include fixing broken links on high-traffic pages, adding social proof to your pricing page, or sending a re-engagement email to dormant subscribers. This tool generates 10 quick wins ranked by impact-to-effort ratio.
Yes. The audit includes a 10-slide stakeholder deck outline designed for boardroom presentation. Each slide has a title, purpose, key points, and visual suggestion. You can copy the outline into Google Slides or Keynote and build the actual deck in under an hour. The tool also generates an executive summary you can use as the opening slide.
