LinkedIn's job search algorithm prioritizes posts that match candidate search queries, have high engagement (clicks, saves, applications), and contain relevant keywords in the right places. The headline, first two lines, and skills section carry the most weight for search visibility.
Most hiring managers write headlines like 'Marketing Manager' when they should write 'Marketing Manager, B2B SaaS, Growth and Demand Generation.' The more specific your headline, the better it matches long-tail searches from qualified candidates. This tool identifies the highest-volume keywords for your role and suggests exactly where to place them for maximum algorithm visibility.