Classify keywords by buyer intent. Know which to prioritize for pipeline, not just traffic.
Up to 50 keywords, separated by commas or new lines. Add your industry for context-aware classification.
Keyword intent analysis classifies search queries by where the searcher is in the buyer journey. Not all keywords are equal — some drive awareness, others drive pipeline. Understanding intent helps you prioritize keywords that generate revenue, not just traffic.
The three intent stages are TOFU (Top of Funnel / Informational), MOFU (Middle of Funnel / Consideration), and BOFU (Bottom of Funnel / Transactional). Each stage requires different content types and has different conversion potential.
A keyword with 10,000 monthly searches and informational intent may generate zero leads. A keyword with 200 searches and transactional intent could fill your pipeline. Volume-based keyword strategies are how companies waste content budgets on traffic that never converts.
Intent classification lets you allocate resources where they matter. BOFU keywords get landing pages and conversion content. MOFU keywords get comparison guides and case studies. TOFU keywords get educational content that feeds the funnel.
The same keyword can signal completely different intent depending on the industry. "Pricing" in B2B SaaS is a strong BOFU signal — the searcher is evaluating a purchase. "Pricing" in academic research is TOFU — they are gathering information for a paper.
This tool factors in your target industry to classify keywords accurately. A generic classifier would miss these nuances. Industry-aware classification means your content strategy matches how your specific buyers actually search.
Each keyword receives a pipeline priority score from 1 to 100. This score combines intent stage, conversion potential, and industry relevance. High scores (70+) indicate keywords that are likely to drive pipeline — prioritize these for content creation.
Do not ignore low-scoring keywords entirely. TOFU content builds authority and feeds the top of your funnel. The score helps you sequence content creation: build BOFU pages first to capture existing demand, then expand to MOFU and TOFU to grow demand.
Paste up to 50 keywords separated by commas or new lines. Specify your target industry for context-aware classification. The tool returns each keyword classified as TOFU, MOFU, or BOFU with a pipeline priority score, suggested content type, buyer stage readiness, and reasoning.
Use the filter tabs to view keywords by intent stage. Export to CSV for team sharing. Follow the strategy recommendations for quick wins, pipeline priorities, and content gaps in your funnel.
You can analyze up to 50 keywords per run. Separate them with commas or new lines. The tool processes all keywords in a single pass with industry-aware classification.
TOFU (Top of Funnel) means informational keywords from the awareness stage. MOFU (Middle of Funnel) means consideration keywords from the evaluation stage. BOFU (Bottom of Funnel) means transactional keywords from the purchase-ready stage.
The score combines buyer intent stage, conversion potential for your specific industry, and keyword specificity. BOFU keywords score highest, but high-traffic MOFU keywords with strong conversion signals can also score well.
The same keyword can signal different intent in different industries. Industry context prevents misclassification and ensures your content strategy matches how your specific audience searches and buys.
Yes. Click the Export CSV button to download the full keyword analysis as a spreadsheet-ready CSV file with all columns: keyword, intent, pipeline priority, content type, buyer stage readiness, and reasoning.
