Funnel Generator
Map your full marketing funnel
TOFU to BOFU in minutes. Get a funnel diagram, content map, email sequence, and benchmarks.
TOFU to BOFU in minutes. Get a funnel diagram, content map, email sequence, and benchmarks.
A marketing funnel generator maps the complete journey a prospect takes from first hearing about your product to becoming a paying customer. It breaks this journey into three stages — TOFU (top of funnel), MOFU (middle of funnel), and BOFU (bottom of funnel) — and defines the content types, channel tactics, CTAs, and metrics you need at each stage.
This tool goes beyond a static template. It generates a visual funnel diagram you can download as a PNG, a detailed content map with specific tactics for each stage, a 5-touch email nurture sequence, and benchmark metrics tailored to your product, audience, and primary acquisition channel. Everything is customized to your inputs, not generic advice.
Most businesses have an implicit funnel — prospects find them somehow, some percentage converts, and revenue comes in. But without a documented funnel, you cannot diagnose where you are losing people, which stage needs investment, or whether your marketing spend is efficient. A documented funnel turns vague growth goals into specific, measurable actions at each stage.
Companies with documented funnels consistently outperform those without because they can identify bottlenecks. If your TOFU traffic is strong but MOFU engagement is weak, you know to invest in lead nurturing — not more awareness content. If your BOFU conversion rate is low despite qualified leads, the problem is likely your sales process or pricing page, not your blog. A funnel gives you the diagnostic framework to allocate resources where they will actually move the needle.
Describe your product or service, define your target buyer, select your primary acquisition channel, choose your bottom-of-funnel conversion action, and set your average deal value. The tool uses these inputs to generate a funnel customized to your specific business context — not a one-size-fits-all template.
Once generated, explore the three tabs: the Funnel Diagram gives you a visual overview you can download and share with your team, the Content Map details exactly what content to create and which tactics to use at each stage (plus a 5-touch email sequence), and the Metrics tab provides benchmark numbers so you know what good looks like for your funnel stage. Use the copy buttons to export any section into your planning documents.
TOFU (Top of Funnel) is the awareness stage where prospects first discover you exist. Content here is educational and broad — blog posts, social media content, SEO-driven articles, and paid ads. The goal is not to sell but to attract the right audience and earn their attention. Key metrics include impressions, click-through rate, and new visitor volume.
MOFU (Middle of Funnel) is the consideration stage where prospects evaluate whether your solution fits their problem. Content here is more specific — case studies, comparison guides, webinars, and email sequences. The goal is to build trust and demonstrate expertise. BOFU (Bottom of Funnel) is the decision stage where prospects are ready to buy. Content here removes final objections — free trials, demos, ROI calculators, and customer testimonials. Each stage requires different content, different metrics, and different CTAs.
TOFU stands for Top of Funnel (awareness), MOFU for Middle of Funnel (consideration), and BOFU for Bottom of Funnel (decision). These three stages represent the buyer's journey from discovering a problem to choosing a solution. Each stage requires different types of content, different messaging, and different metrics. TOFU content attracts attention, MOFU content builds trust, and BOFU content closes the deal.
Track conversion rates between each stage. If 10,000 people visit your site (TOFU), 500 engage with your content or sign up for your email list (MOFU), and 25 become customers (BOFU), your TOFU-to-MOFU rate is 5% and MOFU-to-BOFU rate is 5%. Compare these against industry benchmarks (which this tool provides) to identify which stage underperforms. A healthy funnel has improving conversion rates at each stage over time.
At TOFU: impressions, click-through rate, new visitors, and cost per click. At MOFU: email open rate, content engagement (time on page, downloads), return visit rate, and email list growth. At BOFU: conversion rate, customer acquisition cost (CAC), demo or trial signup rate, and average deal value. The Metrics tab in this tool provides benchmarks tailored to your specific business context.
For most B2B businesses, a 5-7 touch email sequence over 3-4 weeks works well. The first email delivers immediate value, subsequent emails build authority with case studies and insights, and the final emails make a direct ask. For higher-priced products ($10K+), extend to 8-12 touches over 6-8 weeks. For lower-priced products under $500, 3-5 touches is usually sufficient. This tool generates a 5-touch sequence with specific timing and content for each email.
Yes. While the terminology comes from B2B marketing, the funnel concept applies equally to B2C businesses. A B2C TOFU might be Instagram content or influencer partnerships, MOFU could be email sequences with product education and social proof, and BOFU would be retargeting ads and limited-time offers. Select the channel and conversion action that matches your B2C model and the tool will adapt the funnel accordingly.