Generate a 50+ point conversion audit, top 10 quick wins, A/B test ideas, and expert CRO tips tailored to your site.
Tell us your URL and primary conversion goal. The AI will produce a full CRO audit, quick wins, and test ideas.
A CRO checklist is a structured audit of every layer of your website that influences whether a visitor becomes a customer. It covers the hero, the value proposition, the calls to action, the forms, the trust signals, the page speed, the mobile experience, and the navigation. Most websites leak conversions in 4 to 7 of these layers at the same time, but the team only ever fixes the obvious one (usually the CTA copy).
The value of a checklist is not the items themselves. It is forcing yourself to look at the parts of your site you have stopped seeing. After the third week of working on a homepage, the founder cannot tell that the headline is jargon, the proof points are stale, or the form has 9 fields when it could have 4. A checklist resets your eyes.
This tool generates a 50+ point CRO audit specific to your URL and primary conversion goal. Every item includes a priority, an effort estimate, and a realistic expected lift, so you can sort by ROI and ship the highest-impact changes first.
1. Above the fold and hero: The first 5 seconds. If the headline does not name the outcome and the CTA is not visible without scrolling, you are losing 30 to 50 percent of visitors immediately.
2. Value proposition and messaging: The 'why you, why now, why this' question. If your copy could be lifted onto a competitor's site without changing a word, your value prop is broken.
3. Calls to action and buttons: CTA copy, hierarchy, color, and placement. The most common mistake is having 4 equal-weight CTAs above the fold and zero clear primary action.
4. Forms and lead capture: Field count, field order, error states, and microcopy. Every field after the third drops completion by 4 to 8 percent.
5. Trust, proof, and social signals: Logos, testimonials, case studies, security badges, and review snippets. B2B sites without proof above the fold convert 40 percent worse than sites with it.
6. Page speed and Core Web Vitals: LCP, INP, CLS, TTFB. A 1 second delay in LCP costs roughly 7 percent of conversions on mobile.
7. Mobile experience and accessibility: Tap targets, readable text, scroll friction, and assistive tech support. Over 60 percent of B2B research traffic is now mobile.
8. Navigation, IA, and user flow: Whether the site funnels or scatters. Sites with more than 7 nav items in the header convert worse than sites with 4 to 5.
You do not need a heatmap tool to find most of your leaks. The biggest leaks are visible in 5 minutes if you know where to look.
Start with the fold test. Open your homepage on a phone. Without scrolling, can you answer 'what does this product do, who is it for, and what should I do next?' If the answer is no, your hero is the leak.
Then do the squint test. Squint at the page so the text blurs. The visual hierarchy should still be obvious: one big headline, one clear CTA, one supporting visual. If the page looks like a wall of equal-weight elements, your hierarchy is broken.
Finally, do the form test. Count the fields. For every field beyond the third on a top-of-funnel form, you are likely losing 4 to 8 percent of completions. Most teams have at least 2 fields they could remove tomorrow.
This tool builds these tests into the audit and tells you exactly what to look at and what to change.
Quick wins are the changes you can ship this week with low effort and meaningful impact. They are usually copy edits, button changes, form field removals, or trust signal additions. They typically deliver 5 to 20 percent lift on a single metric.
Strategic CRO bets are bigger. They involve restructuring a page, redesigning the pricing page, rebuilding the signup flow, or running a multi-week A/B test. They take more effort, carry more risk, and require traffic volume to validate. But they can deliver 30 to 80 percent lifts on conversion rate.
Most teams try to ship the strategic bets without first capturing the quick wins. This is a mistake. Quick wins fund the program. They build internal momentum, generate early proof points, and free up budget for the bigger bets. This tool gives you a top 10 quick wins list specifically so you can ship them first.
Step 1: Run the audit. Enter your URL and primary conversion goal. Generate the report.
Step 2: Review the conversion diagnosis with your CMO or growth lead. Confirm the likely leaks and prioritize the biggest opportunity.
Step 3: Ship the top 5 quick wins this week. They should require zero engineering work or less than half a day of dev time each.
Step 4: Pick 2 A/B tests from the recommendations and brief your CRO or experimentation team. The hypothesis, control, variant, and primary metric are already written.
Step 5: Review the trust signal check and add the missing markers above the fold. This is usually a same-day copy and image change.
Step 6: Hand the speed impact section to your engineering team. Each metric has the most common fix listed.
Step 7: Run the audit again in 60 days to track progress and surface new opportunities as the site evolves.
A thorough CRO checklist covers 50 to 100 items across 8 main layers: hero, messaging, CTAs, forms, trust signals, speed, mobile, and navigation. This tool generates at least 50 specific items tailored to your site and conversion goal, each with a priority, effort estimate, and realistic lift range.
A quick win is a change you ship directly because the evidence is overwhelming and the risk is low (e.g. removing 2 unnecessary form fields, fixing a broken CTA, adding a customer logo bar). An A/B test is a controlled experiment where you split traffic between the current version and a new version to measure lift on a primary metric. Use quick wins for high-confidence, low-risk changes. Use A/B tests for bigger bets that need validation.
Long enough to reach statistical significance, which depends on your traffic and baseline conversion rate. As a rule of thumb, plan for 2 to 4 weeks at 95 percent confidence with at least one full business cycle covered. Low-traffic sites should focus on bigger swings (full hero rewrites, page redesigns) so the lift is large enough to detect with limited volume.
No. The full checklist is actionable without any analytics tool, just by reviewing your site against each item. Adding a heatmap tool (Hotjar, Microsoft Clarity, FullStory) gives you faster diagnosis and confirmation, especially for the form optimization and navigation sections. Page speed items can be checked with PageSpeed Insights for free.
Yes, if you ship the quick wins and run the recommended tests. Most sites that work through a 50+ point CRO audit see compounded lift of 15 to 60 percent on their primary conversion goal within 90 days. The biggest gains come from fixing the top 3 critical items (usually hero, CTA, and form), which alone can drive 20 to 40 percent of the total lift.
