Color Palette Generator
Generate beautiful color schemes from any base color. Export as CSS, Tailwind, or PNG.
Configure Your Palette
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Generate beautiful color schemes from any base color. Export as CSS, Tailwind, or PNG.
A color scheme is a set of colors chosen based on their relationship on the color wheel. Monochrome schemes use different lightness and saturation values of a single hue, creating a clean and cohesive look. Analogic (analogous) schemes pick colors adjacent to each other on the wheel, producing harmonious combinations that feel natural.
Complementary schemes pair colors from opposite sides of the wheel, creating maximum contrast and visual energy. Triadic schemes space three colors evenly around the wheel for a vibrant, balanced palette. Quadratic schemes use four colors in two complementary pairs. Split-complement takes one color and pairs it with the two colors adjacent to its complement, offering contrast without the intensity of a full complement.
Brand color palettes typically consist of a primary color, one or two secondary colors, and neutral tones for backgrounds and text. The primary color carries the brand identity and should be used consistently across all touchpoints, from your logo to your website buttons to your social media templates.
When building a brand palette, start with your primary color and use this tool to explore complementary or analogic schemes. Test your chosen colors at different sizes, on different backgrounds, and in both digital and print contexts. A palette that works on screen may need adjustment for print materials where color reproduction differs.
Color accessibility ensures that content is readable and usable by people with visual impairments, including color blindness and low vision. The Web Content Accessibility Guidelines (WCAG) define minimum contrast ratios between text and background colors.
WCAG Level AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text (18pt or 14pt bold). Level AAA raises the bar to 7:1 for normal text. This tool calculates the contrast ratio of each palette color against both white and black backgrounds, letting you quickly identify which colors work for text and which are better suited for decorative elements.
Colors trigger emotional responses that can influence consumer behavior. Blue communicates trust and professionalism, making it popular with financial institutions and tech companies. Red signals urgency and excitement, which is why it appears frequently in clearance sales and call-to-action buttons.
Green suggests growth, health, and sustainability. Purple conveys luxury and creativity. Orange balances the energy of red with the friendliness of yellow. Black communicates sophistication and premium quality. Understanding these associations helps you choose palette colors that reinforce your brand message and resonate with your target audience.
It depends on your brand personality and industry. For a professional, trustworthy look, try a monochrome or analogic scheme based on blue. For energetic, creative brands, try triadic or complementary schemes with warmer hues. Start with one color that represents your brand, then use this tool to generate harmonious companions.
Most brand palettes use 3 to 5 core colors: one primary, one or two secondary, and one or two neutrals. Too few colors limits your design flexibility, while too many creates visual noise and weakens brand recognition. Start with 5 colors and adjust as needed.
Analogous (analogic) colors sit next to each other on the color wheel and produce a harmonious, low-contrast palette. Complementary colors sit opposite each other on the wheel and create high contrast and visual tension. Analogous works well for calm, cohesive designs. Complementary works well when you need elements to stand out.
The tool tries to fetch palette data from The Color API for accurate color names and values. If the API is unavailable, it falls back to client-side HSL color manipulation to generate your palette locally. All color conversions, contrast calculations, and exports always run in your browser regardless of connectivity.
Yes. You can copy the palette as CSS custom properties (variables) or as a Tailwind CSS config snippet. You can also copy individual color values in HEX, RGB, or HSL format by clicking them. The PNG export creates a downloadable image of your palette swatches for sharing in presentations or design documents.