The 30-second elevator pitch is your default. You need it for networking events, chance encounters, and the first 30 seconds of any conversation where someone asks 'what does your company do?' It should be conversational, jargon-free, and end with a hook that invites a follow-up question.
The 60-second pitch adds depth. You use it when you have a captive audience, like a warm introduction, a panel Q&A, or a brief meeting slot. It includes a proof point or case study reference that the 30-second version does not have room for.
The email pitch is written for scanning. Most cold emails get 3-5 seconds of attention before the recipient decides to read or delete. Your opening line must earn the next sentence. The body must connect to a real pain point. The CTA must be low-friction (a question, not a calendar link).
The LinkedIn message is the shortest format. Connection request messages have a 300-character limit. InMail messages should stay under 100 words. Both must feel personal, not templated.
The cold call opener is your first 15 seconds on the phone. Its only job is to earn the right to keep talking. It should include a permission-based opener ('Did I catch you at a bad time?') and a reason statement ('The reason for my call is...') that references a relevant pain point.